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Oway

Platform

Oway OSMaking inefficient distribution into a competitive advantage.JunoIndustrial AI that reasons over your operation and acts.

IOIThe common protocol for industrial systems, machines and partners.DevelopersDocs, APIs and MCP for building on Oway.

OverviewHow Oway WorksIOI connects your operation, Juno acts on it, and Oway OS optimizes shipments using our network of audited vehicles.

Industries

ManufacturingConnect lines, plants and suppliers so production runs on one live plan.Logistics and Supply ChainRun warehouses, fleets and partners as one network.Robotics and AutonomyGive robots and autonomous vehicles the context they need to take on real work.Mining and MaterialsCoordinate equipment, stockpiles and outbound haulage from pit to port.

Energy and UtilitiesKeep field assets, parts and crews moving to where they are needed.Defense and AerospaceTrace every part and supplier behind readiness.Retail, CPG and FoodKeep shelves stocked and distribution centers flowing at the lowest cost to serve.Healthcare and Life SciencesGet critical supplies where they need to be, on time.

OverviewOway for every operationUse cases and teams across every operation that makes and moves things.

Research

All ResearchCase studies, models, benchmarks and notes.Juno AIWhat Juno reads, decides and how we evaluate it.

Introducing IOIOne open schema for the physical economy.Case StudiesShippers and carriers on Oway.

EssayThe Physical Economy Has No IndexWhy industry still runs without a common index, and what it takes to build one.

Oway

AboutOur mission, team and the story behind Oway.CareersBuild the systems that run the physical world.

More

ResearchOur work on industrial AI.SecurityHow we protect your operation.ContactTalk to our team.

CareersWe’re hiringEngineering, research and enterprise sales.

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Research

Research on the frontier of industrial AI.

Case studies, models, benchmarks and notes from Oway’s work on making the physical economy programmable.

Shipping containers stacked on a beach at dusk, painted in blue and red.

The Physical Economy Has No Index

Why the most important companies of the next century will be the ones that make the world legible.

Phillip NadjafovFounder and CEO, OwayJuly 6, 2026

Series

Indexing the Physical Economy

From empty trucks to IOI: what we have learned building a coordination layer for the physical economy, in 11 parts.

01Why We Started OwayEssay · April 6, 2026 02The Half-Empty TruckNotes · April 27, 2026 03Pricing Capacity That Already ExistsAI Models · May 18, 2026 04The Accidental Context LayerEssay · June 8, 2026 05Coordination Is the BottleneckEssay · June 22, 2026 06The Physical Economy Has No IndexEssay · July 6, 2026 07Introducing IOI, the Internet of IndustrialsEssay · July 27, 2026 08Inside an IOI NodeNotes · August 17, 2026 09IOI Search: Ask Your Operation AnythingNotes · September 7, 2026 10Letting AI Act in the Physical WorldNotes · September 21, 2026 11Reindustrialization Needs a Coordination LayerEssay · October 5, 2026

Essays

EssayReindustrialization Needs a Coordination LayerRobots, driverless trucks and new plants are arriving fast, but legacy industry still runs on EDI and PDFs. Why reindustrialization needs a coordination layer.ReindustrializationPhysical economyIOIOctober 5, 2026Phillip Nadjafov EssayIntroducing IOI, the Internet of IndustrialsIOI connects legacy industrial systems and autonomous machines through an open-source schema, so companies and AI can read, quote, book and produce together.IOIIndustrial AIPhysical economyJuly 27, 2026Phillip Nadjafov EssayThe Physical Economy Has No IndexThe internet became useful once it was indexed. The physical economy still has no live index of its capacity. Why that costs trillions, and how to build one.IOIPhysical economyIndustrial AIJuly 6, 2026Phillip Nadjafov EssayCoordination Is the BottleneckWhat matching freight across 10,000+ vehicles taught us. Most of the cost comes after the match, and the physical economy needs a live index.Physical economyCoordinationFreightJune 22, 2026Phillip Nadjafov EssayThe Accidental Context LayerHow the ELD mandate put a connected device in nearly every US truck, and how COVID turned that data into the start of a physical context layer.ELDFreightPhysical economyJune 8, 2026Phillip Nadjafov EssayWhy We Started OwayOway's founder on what building a defense vehicle manufacturer taught him about coordination, and why Oway started with the empty space in American trucks.Physical economyReindustrializationCompanyApril 6, 2026Phillip Nadjafov

Case Studies

Case StudyEuri LightingHow Euri Lighting cut freight costs by up to 53%, saved hours of quoting every week and shipped about 200 loads with zero damage claims.Case studyDistributionOway RideshareFebruary 21, 2026Will Honda Case StudyVybesHow a fast-growing beverage brand cut freight costs by up to 63% across California and Nevada by shipping on trucks already making the trip.Case studyFood and beverageDistributionFebruary 21, 2026Will Honda Carrier StudyRTD Delivery SystemsHow a regional carrier filled the empty space on its existing lanes and earned $1,520 in extra revenue from five shipments in its first week on Oway.CarriersCase studyOway RideshareFebruary 21, 2026Will Honda

AI Models

AI ModelsJuno AIWhat Juno, Oway's industrial AI, reads, what it decides, the guardrails it runs under and how we evaluate it.JunoIndustrial AIIOIOctober 1, 2026Oway Research AI ModelsPricing Capacity That Already ExistsHow Juno prices open space on US trucks already on the road from live capacity, carrier, demand and market signals, without breaking a delivery.JunoIndustrial AIPricingMay 18, 2026Oway Research

Benchmarks

Benchmark reports

How Juno and IOI Search perform on pricing accuracy, quote latency, answer quality and dispatch. Reports are shared with enterprise customers and research partners.

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Notes and Perspectives

NotesLetting AI Act in the Physical WorldHow Juno and other AI agents act on real operations through IOI and MCP, with read, propose and act scopes, approvals and a full audit trail.Industrial AIMCPSecuritySeptember 21, 2026Oway Research NotesIOI Search: Ask Your Operation AnythingIOI Search lets anyone ask an industrial operation a question in plain English and get the answer, the numbers and the sources from its live data lake.IOIIOI SearchIndustrial AISeptember 7, 2026Oway Research NotesInside an IOI NodeWhat an IOI node connects to, how its data lake cleans legacy and machine data into an open-source schema, and how permissions, audit and ownership work.IOISecurityIndustrial AIAugust 17, 2026Oway Research NotesThe Half-Empty TruckUS trucks drive one mile in six empty and run loaded at a third to half of capacity. What that costs, and how China cut empty running with freight matching.FreightLoad factorOway RideshareApril 27, 2026Oway Research Guest ArticleThe New Rules of the RoadRising fuel costs make half-empty trucks unsustainable. How consolidating freight into space already moving turns fuel cost into an advantage.FreightFuel costsConsolidationMarch 31, 2026Bart A. de Muynck

A painting of a truck on a forest road in autumn.

Join our Research Team

We work with operators, labs and universities on industrial AI. Join the team or bring us a problem.

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