Accelerating the deployment of reindustrialization.
Founded in 2023, Oway was created to solve inefficiencies in the physical economy that could not be solved before AI optimization. We’re building the common language of the physical economy, so the companies that make and move things can coordinate through one shared layer.
Make the physical economy programmable.
The physical economy runs on systems, machines and companies that have no common way to understand or command each other. The waste that creates, from idle capacity to stranded inventory, was too complex to coordinate by hand. AI can finally optimize it, once it can read the operation.
IOI is our answer: one protocol that turns physical state into context any company, developer or AI agent can build on. Juno, our industrial AI, acts on that context, and Oway OS is where operations run.
Our first solution sells the empty space on trucks already making the trip, since half of US truck space goes unused. It made freight cheaper for shippers and more profitable for carriers, and it is one of many products we’re building to accelerate America’s reindustrialization.
The people building Oway.
A team of engineers, operators and researchers on both coasts.
Phillip Nadjafov.
Phillip Nadjafov
Phillip co-founded Isotrex, a multinational OEM hardware defense manufacturer, and scaled it to $100M in annual revenue. He designed products and built the company’s global supply chain and operations, helping build and deploy more than 4,000 OEM hardware assets. He started Oway to build a context layer for the physical economy and accelerate reindustrialization.
Running factories showed him that the systems of the physical economy have no common way to understand each other. He wrote “The Physical Economy Has No Index”.
Read the thesisBacked by the best.
We’re fortunate to partner with leading investors in AI, industrials, logistics and automation.
Our work on industrial AI.
Where we work.
San Francisco, CA 94114
New York, NY 10013
